I talk about how to make your podcast stand out. Especially when the podcast market is saturated, and your guests are overexposed. How do you overcome podcast fatigue?
Take Control of Your Information Diet
I talk about the perils of information obesity and argue for intellectual fitness.
The Art of Writing is in the Rewriting
I argue why it’s rewriting that separates good writing from generic ones. Based on my decades of writing experience, I offer a few suggestions on how to rewrite.
The Second Coming
I talk about how persistence separates the great writer from a good one. I talk about how it was a flop movie that catapulted filmmaker Ramgopal Varma to international fame.
How is AI impacting journalism?
I track how various news organizations are creating guidelines for AI’s use in newsrooms.
Become a high-earning Digital Copywriter with these 10 steps
I talk about how a volunteering experience changed how I approached digital copywriting. It made me realize things I missed in a decade of marketing. And it started me on a journey to closely study copywriting literature. It’s in this journey I chanced upon *The 16-Word Sales Letter™* by Evaldo Albuquerque.
Art vs Artist
Years ago, I finally met a writer I only knew by his works. His writing oozed satire, irreverence, and iconoclasm. His personality reflected warmth, kindness, and thoughtfulness. The contrast between his writing and social self couldn’t have been sharper. In his magnum opus, “The Story of Philosophy”, Will Durant chronicles the lives of philosophers alongside... Continue Reading →
Looking back at 2024
“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.” ― Stephen King, On Writing: A Memoir of the Craft Write a newsletter every week: that was my new year resolution for 2024. When I wrote my first newsletter on Jan 6th, 2024, I didn’t know if I... Continue Reading →
The Medium is the Metaphor
I explore why writing is fundamentally different from the video-audio format. To this end, I borrow extensively from Neil Postman’s works, particularly, “Amusing Ourselves to Death”. I argue, with examples, why the medium is the metaphor.
In Defense of Passive Writing
I cite instances where passive writing is superior to the active voice. If all writers concur that an active voice is better, why is passive writing still in use? If this were such a universal truism, it begs the question as to why so much of the business writing is overwhelmingly passive. I explore this at length and find ways to navigate the politically correct maze and still convey our truth.
Musings by Madhav 