I talk about how GenAI has changed the content game. Last few weeks, I have been tinkering with GenAI tools, particularly ChatGPT and Perplexity. And, it’s been a revelation! Based on this brief experience, I explore whether GenAI is a threat to content writers.
Take Control of Your Information Diet
I talk about the perils of information obesity and argue for intellectual fitness.
The Art of Writing is in the Rewriting
I argue why it’s rewriting that separates good writing from generic ones. Based on my decades of writing experience, I offer a few suggestions on how to rewrite.
The Second Coming
I talk about how persistence separates the great writer from a good one. I talk about how it was a flop movie that catapulted filmmaker Ramgopal Varma to international fame.
How is AI impacting journalism?
I track how various news organizations are creating guidelines for AI’s use in newsrooms.
Why must CEOs own Strategic Communications?
I explain why traditional PR alone doesn’t cut it anymore. Along the way, I build a case on why CEOs must go direct to the public, instead of outsourcing their comms to traditional PR.
Become a high-earning Digital Copywriter with these 10 steps
I talk about how a volunteering experience changed how I approached digital copywriting. It made me realize things I missed in a decade of marketing. And it started me on a journey to closely study copywriting literature. It’s in this journey I chanced upon *The 16-Word Sales Letter™* by Evaldo Albuquerque.
Book Review of “We, the Citizens”
I review the book, “We, The People”. This is an audacious attempt to simplify complex public policy topics in a comic book format.
Why GenAI will not replace Human Writers
I argue why GenAI cannot replace human writers. GenAI is not magic, it’s a probabilistic sequence predictor. It is trained on data to predict what is most likely to follow a set of words (prompt). In contrast, human writing is thinking on paper.
The Medium is the Metaphor
I explore why writing is fundamentally different from the video-audio format. To this end, I borrow extensively from Neil Postman’s works, particularly, “Amusing Ourselves to Death”. I argue, with examples, why the medium is the metaphor.
Musings by Madhav 