Reports of Content Marketer’s Death Are Greatly Exaggerated

"๐—ช๐—ฒ'๐—ฟ๐—ฒ ๐—น๐—ผ๐—ผ๐—ธ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐˜€๐˜ ๐˜๐—ผ ๐—ฑ๐—ฒ๐—ณ๐—ถ๐—ป๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ฒ ๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†..." Sounds like any generic job posting, right? Except this one's for ๐—–๐—ต๐—ฎ๐˜๐—š๐—ฃ๐—ง โ€” the juggernaut that was supposedly eliminating content jobs. Delicious irony, this. The very company poised to make content marketers obsolete... needs content marketers.

Beyond Propaganda: Defending Art for Artโ€™s Own Sake

I probe into the thin line that separates art from propaganda. Think about it: Why do some films from the past, like Salim-Javed's classics, still resonate while others, with their overt messages, fall flat? What made Ayn Rand's Atlas Shrugged feel like a lecture, while George Orwell's 1984 continues to expose truths across every political divide?

When Struggle Was the Signal: AI’s Challenge to Creative Worth

Is the ease of AI fast-tracking the commodification of the human spirit, as Nick Cave eloquently argues? Does a flawlessly AI-written letter of recommendation devalue the genuine effort of a professor, as Ethan Mollick discovered? What happens when the struggle fades, when AI can conjure prose with effortless speed?

Best Practices for Communicating Layoffs

I talk about the best practices for communicating layoffs. I talk about the common pitfalls to avoid, and suggest a few precautions to do it with least friction. I conclude with a template of prerequisites for layoff communication.

Finding Purpose Beyond Work

โ€œWhat do you do?โ€ How many of us simply announce our profession in response to this question? Work is so central to our identity in the world today that this seems natural. If you identify yourself closely with your work, thatโ€™s great. But, for many people, work is simply a means to pay their bills.... Continue Reading →

Art vs Artist

Years ago, I finally met a writer I only knew by his works. His writing oozed satire, irreverence, and iconoclasm. His personality reflected warmth, kindness, and thoughtfulness. The contrast between his writing and social self couldnโ€™t have been sharper. In his magnum opus, โ€œThe Story of Philosophyโ€, Will Durant chronicles the lives of philosophers alongside... Continue Reading →

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