About 80% of companies use GenAI. 80% of them report ZERO bottom-line impact. McKinsey’s latest report calls this the GenAI paradox. What’s the way out then? AI agents that automate complex business processes. Today, we’re at a moment of strategic divergence. Companies that figure AI out first won't just gain efficiency—they'll redefine their industries.
The Nayara Wake-Up Call: Cloud Colonialism and the Case for Digital Sovereignty
On July 22, Nayara Energy lost access to its Microsoft-hosted services. All without a warning. Why? Because a 49% Russian stake triggered EU sanctions, and Microsoft complied. India’s data may sit within its borders, but the kill switch still lies abroad. This is about national resilience, not just private businesses. What happens when foreign tech giants control critical infrastructure? What if it’s public sector next?
Beyond the AI Hype: Why Human Oversight Remains Non-Negotiable
While researching a topic recently, a GenAI tool presented several relevant statistics. I asked it to fact-check the numbers and cite sources. With a confidence that might inspire envy, it assured me they were all correct, even providing citations with a precision rivaling scientific journals. Except it was confidently wrong. When I dug deeper, a... Continue Reading →
Forget AI Imitating Us, We Are Imitating AI
Ever feel like LinkedIn posts sound... a bit too perfect these days? Or like certain words are suddenly everywhere? You're not imagining it. I dive into a fascinating and unsettling trend: we might be starting to sound like AI, not the other way around. Drawing on insights from the Max Planck Institute and literary critics, I explore how platforms and AI tools are subtly reshaping our language, making it more uniform and less uniquely human. It's not just about what we write, but how it impacts trust and authenticity in communication.
When Struggle Was the Signal: AI’s Challenge to Creative Worth
Is the ease of AI fast-tracking the commodification of the human spirit, as Nick Cave eloquently argues? Does a flawlessly AI-written letter of recommendation devalue the genuine effort of a professor, as Ethan Mollick discovered? What happens when the struggle fades, when AI can conjure prose with effortless speed?
2025 AI Trends in Content Marketing
I discuss 2025 AI Trends in Content Marketing, diving into the Ahrefs report and my own insights.
The Unwritten Self: A Writer’s Identity Crisis in the AI Era
if AI can write, what does a writer become? Our roles have changed from creators to curators overnight. But what if this disruption forces us to redefine our worth, to build identity beyond skills, on foundations AI can't touch?
AI Is Coming for Your Job — And It’s Already Here
I fact-check the cliché: “AI won't replace you, but someone who knows how to use AI will". I argue that AI is not just coming for your job, it’s here already. Exploring how AI is replacing the organizational pyramid, I observe how fresh graduates are at most risk at the moment. But it won’t stop here.
Has GenAI killed the college essay?
I explore if GenAI has killed the college essay. Why are students required to write essays? It’s to assess their ability to think through things, and communicate their perspective in a clear, compelling and organized fashion. I argue that GenAI, by removing the creative struggle from the writing, is capable of deeply affecting how we think.
Is GenAI a threat to content writers?
I talk about how GenAI has changed the content game. Last few weeks, I have been tinkering with GenAI tools, particularly ChatGPT and Perplexity. And, it’s been a revelation! Based on this brief experience, I explore whether GenAI is a threat to content writers.
Musings by Madhav 