Understanding the fundamental shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO).
Why AI Made Marketing Generalists Unstoppable
"Pick a lane and stay in it." For decades, this was our career insurance policy. Specialize. Build your moats. Become indispensable. But AI just bulldozed those barriers. Now synthesis matters more than specialization. AI accidentally brought back the Renaissance generalist. Leonardo da Vinci would dominate today's marketing world. The ability to synthesize, not specialize, is the new competitive edge.
Reports of Content Marketer’s Death Are Greatly Exaggerated
"๐ช๐ฒ'๐ฟ๐ฒ ๐น๐ผ๐ผ๐ธ๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐ฎ ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐๐ ๐๐ผ ๐ฑ๐ฒ๐ณ๐ถ๐ป๐ฒ ๐ฎ๐ป๐ฑ ๐ฒ๐ ๐ฒ๐ฐ๐๐๐ฒ ๐ผ๐๐ฟ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐..." Sounds like any generic job posting, right? Except this one's for ๐๐ต๐ฎ๐๐๐ฃ๐ง โ the juggernaut that was supposedly eliminating content jobs. Delicious irony, this. The very company poised to make content marketers obsolete... needs content marketers.
Deception by Design: India’s Crackdown on Dark Patterns
Let me paint a picture you're familiar with. You're booking that weekend getaway. "Only 2 seats left!" the website screams. Then comes the guilt trip: "No thanks, I don't want to save money." Finally, the sting: โน500 "convenience fee" appears at checkout. Sound familiar? You've just been played by "dark patterns." India just banned 13 of these psychological tricks. And, companies have 3 months to do a self-audit and comply. Here's what they don't want you to know.. but, you must anyhow.
How to make your podcast stand out
I talk about how to make your podcast stand out. Especially when the podcast market is saturated, and your guests are overexposed. How do you overcome podcast fatigue?
8 Tips to Nail your Webinar Marketing
I share my experiences in leading webinar campaigns end-to-end. I share my experience-led expertise on the best practices for webinar success.
Why must CEOs own Strategic Communications?
I explain why traditional PR alone doesnโt cut it anymore. Along the way, I build a case on why CEOs must go direct to the public, instead of outsourcing their comms to traditional PR.
Become a high-earning Digital Copywriter with these 10 steps
I talk about how a volunteering experience changed how I approached digital copywriting. It made me realize things I missed in a decade of marketing. And it started me on a journey to closely study copywriting literature. Itโs in this journey I chanced upon *The 16-Word Sales Letterโข* by Evaldo Albuquerque.
Looking back at 2024
โAmateurs sit and wait for inspiration, the rest of us just get up and go to work.โ โ Stephen King, On Writing: A Memoir of the Craft Write a newsletter every week: that was my new year resolution for 2024. When I wrote my first newsletter on Jan 6th, 2024, I didnโt know if I... Continue Reading →
Is Any Publicity Really Good Publicity?
Marketing is a fine art and inexact science
Musings by Madhav 