When I started this newsletter (back in 2024), I had the confidence of someone who'd never run out of ideas. By this year, the reservoir had run dry. But I kept writing anyway. Here's what I learned from writing 51 newsletters in 2025: → AI dominated my output (31%) when I planned to write about policy → Being right about content marketing's comeback didn't prevent months of struggle → The newsletter became less about expertise, more about documenting uncertainty → Writing became thinking in public The biggest lesson? Markets can remain irrational longer than you can remain solvent. And that applies to career too.
The AI Revolution’s First Casualties: Why Your Entry-Level Job Disappeared
If you're a recent graduate struggling to land that first role, you're not imagining things. A new paper examining millions of American workers reveals something stark: since ChatGPT went mainstream in late 2022, employment for workers aged 22-25 in AI-exposed occupations has plummeted 13% relative to their older colleagues. The traditional career ladder assumed you started at the bottom and climbed up. AI just removed the bottom rungs entirely.
The Great Inversion: How AI Flipped Copyright Inside Out
In 2020, my manager rejected a candidate for plagiarism. In 2024, Anthropic paid $1.5 billion for using pirated books to train Claude, even though a judge ruled the actual training was "fair use."
Welcome to the World Where Everyone is a Writer and Nobody Reads
Writing that actually moves us requires precisely what AI eliminates: the messy human struggle. George Saunders calls this your "iconic space": the place from which you write stories only you could write. I ask my readers: what will you write that only you can write?
The End of Pretend Work: When AI Exposes What Was Never There
For decades, white-collar work consisted of generating impressive-looking documents that few people read carefully and even fewer verified. This work felt productive. It kept people busy. It generated revenue. It filled time. This is why I call AI a white-collar revolution. It’s doing what the industrial revolution did to many blue collar jobs of its time. It changed what constituted value and forced people to add value in new ways.
The Writing Looks ChatGPTish
When people say they can spot AI writing from a mile, what do they actually mean? Excessive em dashes? Short paragraphs? Words like "delve" and "meticulous"? LinkedIn was full of cringe long before ChatGPT. AI didn't invent buzzwords or performative prose. The algorithm simply picked what went viral. We're pretending that before ChatGPT, all writing flowed from pure creativity. As if "On Writing Well" and "The Elements of Style" never existed. We always followed rules. But our inability to follow them perfectly made our writing unique. AI follows rules perfectly. That's the problem. I explore this paradox in this essay.
Why AI Made Marketing Generalists Unstoppable
"Pick a lane and stay in it." For decades, this was our career insurance policy. Specialize. Build your moats. Become indispensable. But AI just bulldozed those barriers. Now synthesis matters more than specialization. AI accidentally brought back the Renaissance generalist. Leonardo da Vinci would dominate today's marketing world. The ability to synthesize, not specialize, is the new competitive edge.
The Agentic AI Wake-Up Call: 4 Takeaways from McKinsey’s Report
About 80% of companies use GenAI. 80% of them report ZERO bottom-line impact. McKinsey’s latest report calls this the GenAI paradox. What’s the way out then? AI agents that automate complex business processes. Today, we’re at a moment of strategic divergence. Companies that figure AI out first won't just gain efficiency—they'll redefine their industries.
Beyond the AI Hype: Why Human Oversight Remains Non-Negotiable
While researching a topic recently, a GenAI tool presented several relevant statistics. I asked it to fact-check the numbers and cite sources. With a confidence that might inspire envy, it assured me they were all correct, even providing citations with a precision rivaling scientific journals. Except it was confidently wrong. When I dug deeper, a... Continue Reading →
Forget AI Imitating Us, We Are Imitating AI
Ever feel like LinkedIn posts sound... a bit too perfect these days? Or like certain words are suddenly everywhere? You're not imagining it. I dive into a fascinating and unsettling trend: we might be starting to sound like AI, not the other way around. Drawing on insights from the Max Planck Institute and literary critics, I explore how platforms and AI tools are subtly reshaping our language, making it more uniform and less uniquely human. It's not just about what we write, but how it impacts trust and authenticity in communication.
Musings by Madhav 