Radio silence after an interview? Should you follow up? Or will it make you look desperate? I wrestled with this myself this year, sending dozens of follow-ups and tracking the results. My finding: while silence usually means rejection, there's a crucial 20% upside you're leaving on the table if you don't act strategically.
Why CORE Traits Matter More Than Skills in the AI era
We posit it's because of CORE traits: 4 unchanging human qualities that will outlast every technical skill you'll ever learn. It's not nepotism, favoritism, or flattery. It's CORE traits that don't show up on resumes. And in the AI era, these traits matter more than ever
Welcome to the World Where Everyone is a Writer and Nobody Reads
Writing that actually moves us requires precisely what AI eliminates: the messy human struggle. George Saunders calls this your "iconic space": the place from which you write stories only you could write. I ask my readers: what will you write that only you can write?
Why Retrieval Practice Beats Endless Study
The ability to pull information from memory in a challenging environment > Constant reading, reviewing and preparing tonnes of notes.
The End of Pretend Work: When AI Exposes What Was Never There
For decades, white-collar work consisted of generating impressive-looking documents that few people read carefully and even fewer verified. This work felt productive. It kept people busy. It generated revenue. It filled time. This is why I call AI a white-collar revolution. It’s doing what the industrial revolution did to many blue collar jobs of its time. It changed what constituted value and forced people to add value in new ways.
From SEO to AEO: How to Make Your Brand Appear in AI Search Results
Understanding the fundamental shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO).
Why Arattai’s Positioning Matters And India’s Product Ambition Gap
I analyze why Koo and Hike failed despite millions of users. And why Zoho's Arattai may be repeating their mistakes. I argue that, at its core, it’s the difference between "Made FOR India" and "Made FROM India." To be clear: Zoho is uniquely positioned to break this pattern. They've proven they can compete globally in B2B. The question is whether Arattai's positioning reflects that ambition.
The Writing Looks ChatGPTish
When people say they can spot AI writing from a mile, what do they actually mean? Excessive em dashes? Short paragraphs? Words like "delve" and "meticulous"? LinkedIn was full of cringe long before ChatGPT. AI didn't invent buzzwords or performative prose. The algorithm simply picked what went viral. We're pretending that before ChatGPT, all writing flowed from pure creativity. As if "On Writing Well" and "The Elements of Style" never existed. We always followed rules. But our inability to follow them perfectly made our writing unique. AI follows rules perfectly. That's the problem. I explore this paradox in this essay.
The Great Resume Paradox: How AI Broke the Job Market
AI in hiring has accidentally brought back the "sifarish" culture from 1970s & 80s Hindi movies, where referrals open the doors. I call it the Great Resume Paradox: tools designed to help you stand out made everyone identical instead.
India’s Op Sindoor: The End of Strategic Restraint, The Dawn of Deterrence
In response to the Pahalgam terrorist attack in India's Jammu and Kashmir on April 22nd, 2025, India launched a military campaign codenamed Operation Sindoor on May 7th, 2025. As a marketer, I cannot overstate how apt the codename was. This was indeed unprecedented, marking an end to decades of strategic restraint by the Indian state.... Continue Reading →
Musings by Madhav 