What I Learned from Scott Adams: Systems, Stacks, and Selfishness

I started my very first newsletter quoting Scott Adamโ€™s, Systems > Goals Thatโ€™s how deeply I internalized this particular insight. With the news of his passing yesterday, I pondered over his final message: "I had an amazing life... If you got any benefits from my work, I'm asking that you pay it forward... Be useful." Thatโ€™s one beautiful parting message. And one of the 3 top lessons that most resonated with me.

2025, or What Happened When the Reservoir Ran Dry

When I started this newsletter (back in 2024), I had the confidence of someone who'd never run out of ideas. By this year, the reservoir had run dry. But I kept writing anyway. Here's what I learned from writing 51 newsletters in 2025: โ†’ AI dominated my output (31%) when I planned to write about policy โ†’ Being right about content marketing's comeback didn't prevent months of struggle โ†’ The newsletter became less about expertise, more about documenting uncertainty โ†’ Writing became thinking in public The biggest lesson? Markets can remain irrational longer than you can remain solvent. And that applies to career too.

What 2025 Taught Me About Survival and Meaning

This is the 100th edition of "Elephant in the Room", and my most personal. It's the story of survival in face of uncertainty. Edition 100 is about the year that forced me to learn the differenceโ€”and what actually kept me intact when everything felt uncertain.

The Waiting Room We Never Left

"What if a demon were to creep after you one night... and say, 'This life which you live must be lived by you once again and innumerable times more...' Would you throw yourself down and gnash your teeth and curse that demon? Or would you answer, 'Never have I heard anything more divine'?" - Friedrich... Continue Reading →

The Writing Looks ChatGPTish

When people say they can spot AI writing from a mile, what do they actually mean? Excessive em dashes? Short paragraphs? Words like "delve" and "meticulous"? LinkedIn was full of cringe long before ChatGPT. AI didn't invent buzzwords or performative prose. The algorithm simply picked what went viral. We're pretending that before ChatGPT, all writing flowed from pure creativity. As if "On Writing Well" and "The Elements of Style" never existed. We always followed rules. But our inability to follow them perfectly made our writing unique. AI follows rules perfectly. That's the problem. I explore this paradox in this essay.

Reports of Content Marketer’s Death Are Greatly Exaggerated

"๐—ช๐—ฒ'๐—ฟ๐—ฒ ๐—น๐—ผ๐—ผ๐—ธ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐˜€๐˜ ๐˜๐—ผ ๐—ฑ๐—ฒ๐—ณ๐—ถ๐—ป๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ฒ ๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†..." Sounds like any generic job posting, right? Except this one's for ๐—–๐—ต๐—ฎ๐˜๐—š๐—ฃ๐—ง โ€” the juggernaut that was supposedly eliminating content jobs. Delicious irony, this. The very company poised to make content marketers obsolete... needs content marketers.

Forget AI Imitating Us, We Are Imitating AI

Ever feel like LinkedIn posts sound... a bit too perfect these days? Or like certain words are suddenly everywhere? You're not imagining it. I dive into a fascinating and unsettling trend: we might be starting to sound like AI, not the other way around. Drawing on insights from the Max Planck Institute and literary critics, I explore how platforms and AI tools are subtly reshaping our language, making it more uniform and less uniquely human. It's not just about what we write, but how it impacts trust and authenticity in communication.

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