Why Arattai’s Positioning Matters And India’s Product Ambition Gap

I analyze why Koo and Hike failed despite millions of users. And why Zoho's Arattai may be repeating their mistakes. I argue that, at its core, itโ€™s the difference between "Made FOR India" and "Made FROM India." To be clear: Zoho is uniquely positioned to break this pattern. They've proven they can compete globally in B2B. The question is whether Arattai's positioning reflects that ambition.

Beyond Propaganda: Defending Art for Artโ€™s Own Sake

I probe into the thin line that separates art from propaganda. Think about it: Why do some films from the past, like Salim-Javed's classics, still resonate while others, with their overt messages, fall flat? What made Ayn Rand's Atlas Shrugged feel like a lecture, while George Orwell's 1984 continues to expose truths across every political divide?

How Elite Imitation Affects Public Policy

In a previous newsletter on marketing fallacies, I argued how weโ€™re prone to the Apex Fallacy the most. Itโ€™s widespread because some companies do indeed beat the conventional wisdom and win big. We see it unfolding right in front of us. And, we risk being seen as too soft when we appear skeptical about its... Continue Reading →

Family in the US Political Debate

I summarize the key points of the US political debate around the โ€˜traditional familyโ€™. Quoting JD Vance and Vivek Ramaswamy, I explore how it ties up with Rob Hendersonโ€™s โ€˜Luxury Beliefsโ€™. I ponder over how desirable it is to go for radical policy changes in an institution that stood the test of time.

Blog at WordPress.com.

Up ↑