For decades, white-collar work consisted of generating impressive-looking documents that few people read carefully and even fewer verified. This work felt productive. It kept people busy. It generated revenue. It filled time. This is why I call AI a white-collar revolution. It’s doing what the industrial revolution did to many blue collar jobs of its time. It changed what constituted value and forced people to add value in new ways.
From SEO to AEO: How to Make Your Brand Appear in AI Search Results
Understanding the fundamental shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO).
2025 AI Trends in Content Marketing
I discuss 2025 AI Trends in Content Marketing, diving into the Ahrefs report and my own insights.
Is GenAI a threat to content writers?
I talk about how GenAI has changed the content game. Last few weeks, I have been tinkering with GenAI tools, particularly ChatGPT and Perplexity. And, it’s been a revelation! Based on this brief experience, I explore whether GenAI is a threat to content writers.
Why GenAI will not replace Human Writers
I argue why GenAI cannot replace human writers. GenAI is not magic, it’s a probabilistic sequence predictor. It is trained on data to predict what is most likely to follow a set of words (prompt). In contrast, human writing is thinking on paper.
Musings by Madhav 