Let me paint a picture you're familiar with. You're booking that weekend getaway. "Only 2 seats left!" the website screams. Then comes the guilt trip: "No thanks, I don't want to save money." Finally, the sting: ₹500 "convenience fee" appears at checkout. Sound familiar? You've just been played by "dark patterns." India just banned 13 of these psychological tricks. And, companies have 3 months to do a self-audit and comply. Here's what they don't want you to know.. but, you must anyhow.