When I started this newsletter (back in 2024), I had the confidence of someone who'd never run out of ideas. By this year, the reservoir had run dry. But I kept writing anyway. Here's what I learned from writing 51 newsletters in 2025: โ AI dominated my output (31%) when I planned to write about policy โ Being right about content marketing's comeback didn't prevent months of struggle โ The newsletter became less about expertise, more about documenting uncertainty โ Writing became thinking in public The biggest lesson? Markets can remain irrational longer than you can remain solvent. And that applies to career too.
The Great Inversion: How AI Flipped Copyright Inside Out
In 2020, my manager rejected a candidate for plagiarism. In 2024, Anthropic paid $1.5 billion for using pirated books to train Claude, even though a judge ruled the actual training was "fair use."
Why CORE Traits Matter More Than Skills in the AI era
We posit it's because of CORE traits: 4 unchanging human qualities that will outlast every technical skill you'll ever learn. It's not nepotism, favoritism, or flattery. It's CORE traits that don't show up on resumes. And in the AI era, these traits matter more than ever
Welcome to the World Where Everyone is a Writer and Nobody Reads
Writing that actually moves us requires precisely what AI eliminates: the messy human struggle. George Saunders calls this your "iconic space": the place from which you write stories only you could write. I ask my readers: what will you write that only you can write?
The End of Pretend Work: When AI Exposes What Was Never There
For decades, white-collar work consisted of generating impressive-looking documents that few people read carefully and even fewer verified. This work felt productive. It kept people busy. It generated revenue. It filled time. This is why I call AI a white-collar revolution. Itโs doing what the industrial revolution did to many blue collar jobs of its time. It changed what constituted value and forced people to add value in new ways.
The Writing Looks ChatGPTish
When people say they can spot AI writing from a mile, what do they actually mean? Excessive em dashes? Short paragraphs? Words like "delve" and "meticulous"? LinkedIn was full of cringe long before ChatGPT. AI didn't invent buzzwords or performative prose. The algorithm simply picked what went viral. We're pretending that before ChatGPT, all writing flowed from pure creativity. As if "On Writing Well" and "The Elements of Style" never existed. We always followed rules. But our inability to follow them perfectly made our writing unique. AI follows rules perfectly. That's the problem. I explore this paradox in this essay.
Reports of Content Marketer’s Death Are Greatly Exaggerated
"๐ช๐ฒ'๐ฟ๐ฒ ๐น๐ผ๐ผ๐ธ๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐ฎ ๐๐ผ๐ป๐๐ฒ๐ป๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐๐ ๐๐ผ ๐ฑ๐ฒ๐ณ๐ถ๐ป๐ฒ ๐ฎ๐ป๐ฑ ๐ฒ๐ ๐ฒ๐ฐ๐๐๐ฒ ๐ผ๐๐ฟ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐..." Sounds like any generic job posting, right? Except this one's for ๐๐ต๐ฎ๐๐๐ฃ๐ง โ the juggernaut that was supposedly eliminating content jobs. Delicious irony, this. The very company poised to make content marketers obsolete... needs content marketers.
The Agentic AI Wake-Up Call: 4 Takeaways from McKinsey’s Report
About 80% of companies use GenAI. 80% of them report ZERO bottom-line impact. McKinseyโs latest report calls this the GenAI paradox. Whatโs the way out then? AI agents that automate complex business processes. Today, weโre at a moment of strategic divergence. Companies that figure AI out first won't just gain efficiencyโthey'll redefine their industries.
The Nayara Wake-Up Call: Cloud Colonialism and the Case for Digital Sovereignty
On July 22, Nayara Energy lost access to its Microsoft-hosted services. All without a warning. Why? Because a 49% Russian stake triggered EU sanctions, and Microsoft complied. Indiaโs data may sit within its borders, but the kill switch still lies abroad. This is about national resilience, not just private businesses. What happens when foreign tech giants control critical infrastructure? What if itโs public sector next?
Beyond the AI Hype: Why Human Oversight Remains Non-Negotiable
While researching a topic recently, a GenAI tool presented several relevant statistics. I asked it to fact-check the numbers and cite sources. With a confidence that might inspire envy, it assured me they were all correct, even providing citations with a precision rivaling scientific journals. Except it was confidently wrong. When I dug deeper, a... Continue Reading →
Musings by Madhav 