I talk about how persistence separates the great writer from a good one. I talk about how it was a flop movie that catapulted filmmaker Ramgopal Varma to international fame.
How is AI impacting journalism?
I track how various news organizations are creating guidelines for AI’s use in newsrooms.
Why must CEOs own Strategic Communications?
I explain why traditional PR alone doesn’t cut it anymore. Along the way, I build a case on why CEOs must go direct to the public, instead of outsourcing their comms to traditional PR.
Become a high-earning Digital Copywriter with these 10 steps
I talk about how a volunteering experience changed how I approached digital copywriting. It made me realize things I missed in a decade of marketing. And it started me on a journey to closely study copywriting literature. It’s in this journey I chanced upon *The 16-Word Sales Letter™* by Evaldo Albuquerque.
Book Review of “We, the Citizens”
I review the book, “We, The People”. This is an audacious attempt to simplify complex public policy topics in a comic book format.
Why GenAI will not replace Human Writers
I argue why GenAI cannot replace human writers. GenAI is not magic, it’s a probabilistic sequence predictor. It is trained on data to predict what is most likely to follow a set of words (prompt). In contrast, human writing is thinking on paper.
The Medium is the Metaphor
I explore why writing is fundamentally different from the video-audio format. To this end, I borrow extensively from Neil Postman’s works, particularly, “Amusing Ourselves to Death”. I argue, with examples, why the medium is the metaphor.
How AI impacts Copyright Laws
AI is coming for us. It has already come for celebrities and institutions. Consider these three instances. Case #1: In May 2024, ChatGPT launched an AI voice assistant that sounded like a human. It ended up upsetting actress Scarlett Johansson. Why? The voice sounded eerily similar to her own. In defense, OpenAI claimed it was... Continue Reading →
In Defense of Passive Writing
I cite instances where passive writing is superior to the active voice. If all writers concur that an active voice is better, why is passive writing still in use? If this were such a universal truism, it begs the question as to why so much of the business writing is overwhelmingly passive. I explore this at length and find ways to navigate the politically correct maze and still convey our truth.
Bicycle for your Note-taking
I talk about my experiences in note-making. Because, the 5 most deceptive words in humanity’s history are: “I will remember this later”. I discuss how I came to discover the limitations of note-making in a book. And, why I was forced to go digital.
Musings by Madhav 