I share my experiences in leading webinar campaigns end-to-end. I share my experience-led expertise on the best practices for webinar success.
Why must CEOs own Strategic Communications?
I explain why traditional PR alone doesn’t cut it anymore. Along the way, I build a case on why CEOs must go direct to the public, instead of outsourcing their comms to traditional PR.
Become a high-earning Digital Copywriter with these 10 steps
I talk about how a volunteering experience changed how I approached digital copywriting. It made me realize things I missed in a decade of marketing. And it started me on a journey to closely study copywriting literature. It’s in this journey I chanced upon *The 16-Word Sales Letter™* by Evaldo Albuquerque.
How to write a Marketing Email?
I share my experiences in email copywriting. I offer tips on how to write a marketing email that educates, persuades and converts a prospect.
Email best practices for Internal Communications
I write about the email best practices for Internal Communications. I argue why internal emails need to be written visually. And why they cannot follow the conventional storytelling format.
Is Any Publicity Really Good Publicity?
Marketing is a fine art and inexact science
How re-imagining past shapes your strategic narrative
I talk about the importance of creating a strategic narrative that stands the test of time. Many opportunities to chalk a new path are lost due to a narrow, fixated perspective of the past. The past needs to be infused with a fresh meaning for a new future to manifest. The strategic narrative is the prism businesses use to impose continuity upon its actions throughout its trajectory. It’s a north star that stays relevant amid changing market conditions and technology landscape.
How AI impacts Copyright Laws
AI is coming for us. It has already come for celebrities and institutions. Consider these three instances. Case #1: In May 2024, ChatGPT launched an AI voice assistant that sounded like a human. It ended up upsetting actress Scarlett Johansson. Why? The voice sounded eerily similar to her own. In defense, OpenAI claimed it was... Continue Reading →
Top 5 Reasons Why Your Marketing Personas Fail
Put yourself in your customers’ shoes, goes the saying. To this end, marketers create a marketing persona of the target audience. The idea is to paint the picture of your ideal customer in as much detail as possible. Here’s an example: This is a good start. It’s better than campaigning without an eye on what... Continue Reading →
Musings by Madhav 