Understanding the fundamental shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO).
Deception by Design: India’s Crackdown on Dark Patterns
Let me paint a picture you're familiar with. You're booking that weekend getaway. "Only 2 seats left!" the website screams. Then comes the guilt trip: "No thanks, I don't want to save money." Finally, the sting: ₹500 "convenience fee" appears at checkout. Sound familiar? You've just been played by "dark patterns." India just banned 13 of these psychological tricks. And, companies have 3 months to do a self-audit and comply. Here's what they don't want you to know.. but, you must anyhow.
8 Tips to Nail your Webinar Marketing
I share my experiences in leading webinar campaigns end-to-end. I share my experience-led expertise on the best practices for webinar success.
Become a high-earning Digital Copywriter with these 10 steps
I talk about how a volunteering experience changed how I approached digital copywriting. It made me realize things I missed in a decade of marketing. And it started me on a journey to closely study copywriting literature. It’s in this journey I chanced upon *The 16-Word Sales Letter™* by Evaldo Albuquerque.
Email best practices for Internal Communications
I write about the email best practices for Internal Communications. I argue why internal emails need to be written visually. And why they cannot follow the conventional storytelling format.
How re-imagining past shapes your strategic narrative
I talk about the importance of creating a strategic narrative that stands the test of time. Many opportunities to chalk a new path are lost due to a narrow, fixated perspective of the past. The past needs to be infused with a fresh meaning for a new future to manifest. The strategic narrative is the prism businesses use to impose continuity upon its actions throughout its trajectory. It’s a north star that stays relevant amid changing market conditions and technology landscape.
Top 5 Reasons Why Your Marketing Personas Fail
Put yourself in your customers’ shoes, goes the saying. To this end, marketers create a marketing persona of the target audience. The idea is to paint the picture of your ideal customer in as much detail as possible. Here’s an example: This is a good start. It’s better than campaigning without an eye on what... Continue Reading →
Take Control of Your Personal Brand
Whether or not you’re aware of it, people have already formed an opinion about you.
Can Threads Replace Twitter?
Last week, Meta released Threads, its competitor to Twitter. Threads has been launched as a standalone app based on Instagram. Not the political type? Threads plans to stay away from politics and hard news. As experiences of both Facebook and Twitter show, conversations around politics attract negativity and scrutiny that are best avoided. Bit ironical,... Continue Reading →
Musings by Madhav 