I review ‘LIFT OFF - Transforming Conzerv’ by Hema Hattangady.
Take Control of Your Information Diet
I talk about the perils of information obesity and argue for intellectual fitness.
The Art of Writing is in the Rewriting
I argue why it’s rewriting that separates good writing from generic ones. Based on my decades of writing experience, I offer a few suggestions on how to rewrite.
The Second Coming
I talk about how persistence separates the great writer from a good one. I talk about how it was a flop movie that catapulted filmmaker Ramgopal Varma to international fame.
3 takeaways from Adolescence (Netflix series)
I talk about ADOLESCENCE, the new rage on Netflix. The series speaks about a critical social issue: the radicalizing influence of social media on children, particularly boys.
8 Tips to Nail your Webinar Marketing
I share my experiences in leading webinar campaigns end-to-end. I share my experience-led expertise on the best practices for webinar success.
How is AI impacting journalism?
I track how various news organizations are creating guidelines for AI’s use in newsrooms.
Best Practices for Communicating Layoffs
I talk about the best practices for communicating layoffs. I talk about the common pitfalls to avoid, and suggest a few precautions to do it with least friction. I conclude with a template of prerequisites for layoff communication.
Why must CEOs own Strategic Communications?
I explain why traditional PR alone doesn’t cut it anymore. Along the way, I build a case on why CEOs must go direct to the public, instead of outsourcing their comms to traditional PR.
Become a high-earning Digital Copywriter with these 10 steps
I talk about how a volunteering experience changed how I approached digital copywriting. It made me realize things I missed in a decade of marketing. And it started me on a journey to closely study copywriting literature. It’s in this journey I chanced upon *The 16-Word Sales Letter™* by Evaldo Albuquerque.
Musings by Madhav 