I talk about ADOLESCENCE, the new rage on Netflix. The series speaks about a critical social issue: the radicalizing influence of social media on children, particularly boys.
8 Tips to Nail your Webinar Marketing
I share my experiences in leading webinar campaigns end-to-end. I share my experience-led expertise on the best practices for webinar success.
How is AI impacting journalism?
I track how various news organizations are creating guidelines for AI’s use in newsrooms.
Best Practices for Communicating Layoffs
I talk about the best practices for communicating layoffs. I talk about the common pitfalls to avoid, and suggest a few precautions to do it with least friction. I conclude with a template of prerequisites for layoff communication.
Why must CEOs own Strategic Communications?
I explain why traditional PR alone doesn’t cut it anymore. Along the way, I build a case on why CEOs must go direct to the public, instead of outsourcing their comms to traditional PR.
Become a high-earning Digital Copywriter with these 10 steps
I talk about how a volunteering experience changed how I approached digital copywriting. It made me realize things I missed in a decade of marketing. And it started me on a journey to closely study copywriting literature. It’s in this journey I chanced upon *The 16-Word Sales Letter™* by Evaldo Albuquerque.
How to write a Marketing Email?
I share my experiences in email copywriting. I offer tips on how to write a marketing email that educates, persuades and converts a prospect.
Email best practices for Internal Communications
I write about the email best practices for Internal Communications. I argue why internal emails need to be written visually. And why they cannot follow the conventional storytelling format.
5 Public Policy problems in an Intangible Economy
I talk about the 5 public policy problems that will arise in an Intangible economy.
Book Review of “We, the Citizens”
I review the book, “We, The People”. This is an audacious attempt to simplify complex public policy topics in a comic book format.
Musings by Madhav 