The ability to pull information from memory in a challenging environment > Constant reading, reviewing and preparing tonnes of notes.
The End of Pretend Work: When AI Exposes What Was Never There
For decades, white-collar work consisted of generating impressive-looking documents that few people read carefully and even fewer verified. This work felt productive. It kept people busy. It generated revenue. It filled time. This is why I call AI a white-collar revolution. It’s doing what the industrial revolution did to many blue collar jobs of its time. It changed what constituted value and forced people to add value in new ways.
From SEO to AEO: How to Make Your Brand Appear in AI Search Results
Understanding the fundamental shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO).
Why Arattai’s Positioning Matters And India’s Product Ambition Gap
I analyze why Koo and Hike failed despite millions of users. And why Zoho's Arattai may be repeating their mistakes. I argue that, at its core, it’s the difference between "Made FOR India" and "Made FROM India." To be clear: Zoho is uniquely positioned to break this pattern. They've proven they can compete globally in B2B. The question is whether Arattai's positioning reflects that ambition.
The Writing Looks ChatGPTish
When people say they can spot AI writing from a mile, what do they actually mean? Excessive em dashes? Short paragraphs? Words like "delve" and "meticulous"? LinkedIn was full of cringe long before ChatGPT. AI didn't invent buzzwords or performative prose. The algorithm simply picked what went viral. We're pretending that before ChatGPT, all writing flowed from pure creativity. As if "On Writing Well" and "The Elements of Style" never existed. We always followed rules. But our inability to follow them perfectly made our writing unique. AI follows rules perfectly. That's the problem. I explore this paradox in this essay.
Musings by Madhav 