I explain why traditional PR alone doesn’t cut it anymore. Along the way, I build a case on why CEOs must go direct to the public, instead of outsourcing their comms to traditional PR.
Become a high-earning Digital Copywriter with these 10 steps
I talk about how a volunteering experience changed how I approached digital copywriting. It made me realize things I missed in a decade of marketing. And it started me on a journey to closely study copywriting literature. It’s in this journey I chanced upon *The 16-Word Sales Letter™* by Evaldo Albuquerque.
How to write a Marketing Email?
I share my experiences in email copywriting. I offer tips on how to write a marketing email that educates, persuades and converts a prospect.
Email best practices for Internal Communications
I write about the email best practices for Internal Communications. I argue why internal emails need to be written visually. And why they cannot follow the conventional storytelling format.
Musings by Madhav 