Why do people prefer buying used cars from a dealer rather than a private seller? Especially when people know they must pay a premium for dealer’s commission charges over and above the car’s selling price. This is the issue American economist George Akerlof addressed at length in his paper, “The Market for Lemons”. The paper... Continue Reading →
Four Common Fallacies in the Marketing World
Like any other line of work, the marketing function too is prone to logical and cognitive fallacies. While there may be many more, the following 4 fallacies occurred most often in my marketing years. Feel free to write in the comments about the fallacies you encountered the most at work. Let’s dive in straight. 1.... Continue Reading →
Build on Strengths, Not Weaknesses
Should you pursue your passion or go after what begets status and money? This is a question most of us grapple with at some point. However, the happy news is it’s not a binary. In fact, if you replace ‘passion’ with ‘competence’, the question poses a false dilemma. You’re more likely to achieve status and... Continue Reading →
How Social Media Changed Politics
I analyze how social media has changed politics and political campaigns. I argue that while social media has enhanced the freedom of expression, it has also created ideological echo-chambers. I borrow ideas from Jonathan Haidt, Neil Postman and Richard Hanania to build my case.
How re-imagining past shapes your strategic narrative
I talk about the importance of creating a strategic narrative that stands the test of time. Many opportunities to chalk a new path are lost due to a narrow, fixated perspective of the past. The past needs to be infused with a fresh meaning for a new future to manifest. The strategic narrative is the prism businesses use to impose continuity upon its actions throughout its trajectory. It’s a north star that stays relevant amid changing market conditions and technology landscape.
Musings by Madhav 