Why Firms Are Important

I explore why firms continue to be important in the gig era. Many ask: Why hire employees when you can get the work done by vendors? I respond: If this were such a cost-effective way of getting quality work done, why isnโ€™t this more widespread? I borrow from Ronald Coaseโ€™s โ€œThe Nature of the Firmโ€ to seek answers.

The Medium is the Metaphor

I explore why writing is fundamentally different from the video-audio format. To this end, I borrow extensively from Neil Postmanโ€™s works, particularly, โ€œAmusing Ourselves to Deathโ€. I argue, with examples, why the medium is the metaphor.

How AI impacts Copyright Laws

AI is coming for us. It has already come for celebrities and institutions. Consider these three instances. Case #1: In May 2024, ChatGPT launched an AI voice assistant that sounded like a human. It ended up upsetting actress Scarlett Johansson. Why? The voice sounded eerily similar to her own. In defense, OpenAI claimed it was... Continue Reading →

How Systems Overcome Decision Fatigue

I argue why mechanical consistency is a better bet for many of us. I argue why continuous recalibration can be bad citing examples of daily commute, agile marketing and investment. TL;DR version: Autopilot > Continuous Recalibration.

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