Majority triumphs, they say. We must resist the tyranny of the majority, we’re told. But what if it’s a determined minority that actually calls the shots? Nassim Nicholas Taleb posits that an intransigent minority can almost always prevail over a flexible majority. His reasoning, though counterintuitive, is simple: “Someone with a peanut allergy will not... Continue Reading →
The Seen and the Unseen
"Is there any other point to which you would wish to draw my attention?""To the curious incident of the dog in the night-time.""The dog did nothing in the night-time.""That was the curious incident," remarked Sherlock Holmes. Source: "The Adventure of Silver Blaze", The Memoirs of Sherlock Holmes While others were distracted by the events that... Continue Reading →
Top 5 Reasons Why Your Marketing Personas Fail
Put yourself in your customers’ shoes, goes the saying. To this end, marketers create a marketing persona of the target audience. The idea is to paint the picture of your ideal customer in as much detail as possible. Here’s an example: This is a good start. It’s better than campaigning without an eye on what... Continue Reading →
When Words Are Worth a Thousand Pictures
A picture is worth a thousand words, the saying goes. But I believe that some words are worth a thousand pictures. Thanks to the digital revolution, the audio-visual mediums of communication are now mainstream. Explainer videos are the new newspaper columns. Podcasts are the new blog. Their popularity proves that they are catering to the... Continue Reading →
Musings by Madhav 