“No,” opined my uncle to my teen self. At the time this observation was made, it was an objective assessment. In those days, the avenues open to writers were as: Authors of fictional or nonfictional works. Writing staff at a legacy print media (newspapers, magazines etc.) as staff writers, editors, columnists etc. A few people... Continue Reading →
Why podcasts are not for everyone, every time
Lately (and belatedly), I have realized podcasts are the new blogs. Most millennials prefer podcasts. One factor contributing to this shift is the way some humans are wired. As Peter Drucker posited in “Managing Oneself”, some people learn by listening. Of course, these people can learn by reading, but listening comes more naturally to them.... Continue Reading →
Writing for humans or algorithms?
"If a tree falls in a forest and no one is around to hear it, does it make a sound?", goes the famous existential question. An SEO professional would probably answer that with an emphatic “no”. In a world where the omniscient algorithm determines your content’s discoverability, it’s understandable why the content must be optimized... Continue Reading →
Musings by Madhav 