1. Write Wide and Bold
I’ve written everything your marketing team needs. And, then, some more. All with a voice clear and compelling.
Website. Copy. Collaterals. PR. Emails. Videoscripts. Narratives. Newsletters. Strategic Communications.
Follow my weekly newsletter, Elephant in the Room, for a glimpse on how I think and write.
2. Lead Your Campaigns
I’ve led different types of marketing campaigns. End-to-end.
Webinars. Emails. Nurture. Drip. Video. SEO. Ads. New Product Launches. GTM rollout.
3. Build Your Brand
Created a working vocabulary that defines your brand promise and positioning, and taxonomy of your company offerings.
Strategic Narratives. Manifesto. Brand Guidelines. Brand Compliance. Positioning Document. Elevator Pitch. Slide Decks.
4. Help You Re-brand
I spearheaded strategic communications that highlighted the company’s transition to a new brand identity.
Communications Strategy. Internal Communications. Corporate Communications. Repositioning. Rebranding. M&A rebrand.
5. Work With Multiple Teams on Multiple Projects
Led cross-functional teams to achieve project goals through influence, not formal authority. All while ensuring progress and stakeholder delight.
Video production. SEO Strategy. GTM Strategy. New Product Launches. Product Marketing. Product Positioning. Creatives. Collaterals. Email campaigns. Sales Enablement.
6. Evangelize
I follow global trends in tech, marketing, writing, public policy and anything that interests me. But I don’t stop there. I go beyond and offer my perspective in my weekly newsletter, ‘Elephant in the Room’ (68 newsletter so far).
So, when I work on company assignments, I don’t just collect and curate information. I offer my company’s streamlined perspective.
7. Boldly kickstart new initiatives
Proven record of initiating and executing projects in tight timelines. I led the production of 10 videos in 1 year. And kickstarted a webinar initiative (25 webinars in 1.5 years).
I am both confident and circumspect while jump-starting new marketing initiatives.
8. Define Processes and Workflows
In response to scope creeps, I created a project kickstart briefing document that soon became the new norm. I developed the campaign runway for webinars. A template for email copywriting. A workflow for remarketing effort based on our website audience.
When there’s no road, I build one.
9. Think out-of-box solutions
My deep interest in areas besides marketing such as literature, philosophy, and public policy (among many others), enable me to think differently about persisting problems.
I don’t just sit and wait. I tinker. I experiment. I struggle.
Until it’s done.
10. Work independently with minimal supervision
Once a project is handed to me, my managers know it’s in safe hands. They know an update will come from me and at the earliest. They know that problems are being attended to. They know that escalations are already underway.
In short: my managers know the project will be completed on time.
Musings by Madhav 